Meeting consumers where they are.
Extensive experience building consumer-focused strategies which achieve both brand and commercial objectives.
Proven track record across performance, lifestyle and culture spaces - leading cohesive omni-channel initiatives across earned, owned and paid spaces.
AREAS OF EXPERTISE
Aquisition & Retention
Leading initiatives to attract new and retain current customers through audience development, full funnel methodology and agile principles.
Consumer Segmentation
Driving the process of organizing customers into specific groups based on shared characteristics, behaviors, preferences and more.
Campaign & GTM
Scoping, development, execution and refinement of end-to-end campaign initiatives - spanning sell-in and sell-through phases.
Product Marketing
Driving end-to-end process inclusive of product's target audience and using strategic positioning and messaging to boost revenue and demand.
Culture & Purpose
Leveraging consumer and industry insights to power strategic efforts related to the spectrum of sport, lifestyle and purpose.
Community Engagement
Developing two-way relationships with online and offline communities across sport, culture and lifestyle spaces.
Testimonials
Kevin FitzPatrick
Global Vice President of Running, New Balance
“Tim is the ultimate team player who has the unique skill to bring cross-functional teams together to drive alignment. He values the product creation process as much as the go-to-market process and always strives to make informed decisions that consider both the business objectives & creative strategies.”
Jennifer Keddy
Director of Public Relations, OOFOS
“Tim is a strategic marketing leader with a passion for storytelling. He is skilled at working collaboratively and cross functionally, sharing information proactively and seeking feedback from others. He thinks globally and his plans are focused on reaching the target consumer and are rooted in insights to help drive effectiveness. Tim is an asset to any team.”
Tara McRae
Chief Marketing & Digital Officer, Clarks
"Tim is extremely passionate, collaborative and a great creative storyteller. I had the pleasure of working with him during my time as the Senior VP of Brand & Marketing at PUMA.
While on my team, Tim owned the marketing efforts for one of the brand’s most important business categories (Running), developing the strategy and plans for the U.S market. During this time, he not only shined at driving consumer-oriented marketing strategies which helped move the business forward, but did so while cultivating strong cross-functional relationships with regional and global partners.
These abilities were critical as Tim drove the marketing strategy and alignment around MANY commercially successful product and brand initiatives in the U.S. marketplace. This included crafting both cohesive and imaginative plans which maximized key global and regional investments.