Drove end-to-end scoping, positioning, audience targeting and GTM rollout of new CamelBak Podium Steel bike bottles - with the aim to strengthen the brand’s ties amongst core loyalists whilst expanding into new, trend-forward communities at the intersection of performance, community and style.

Fully integrated omni-channel campaign leveraging full methodology and “big swing” relationships, inclusive of opinion leader Rich Roll and digital community platform Strava, to help empower success across key earned, owned and paid metrics.