Drove complete internal and external refresh of CamelBak ESG campaign platform, inclusive of reimagined positioning, differentiated messaging architecture, consumer-led content, 360 omni-channel deployment and data-driven optimization.

Engagement of new consumers – expanding reach and bringing consumers into the world of CamelBak through dynamic partner relationships (ex: Nicole McLaughlin), strategic partners (ex: HighSnobiety) and attention-grabbing programs (ex: global auction event and workshop).