Led full end-to-end campaign and GTM deployment related to CamelBak’s largest launch of 2023: Adventure Travel Pack (A.T.P.).

Developed a sharpened POV for the category to elevate creative expression and connect brand and products across consumers, marketing channels, retail marketplace and geos.

Exceeded benchmarks related to international seasonal sell-in of product line, consumer engagement programs, strategic press partnerships, paid media programming, organic social and more.

Continued collaboration and evolution on full funnel efforts to empower the path-to-purchase, driving consumer traffic, acquisition, retention and beyond.