• Led seasonal run category campaign strategy through key milestone moments within sell-in and sell-through phases.

• Developed a sharpened POV for the category to elevate creative expression and connect brand and products across consumers, marketing channels, retail marketplace and geos.

• Exceeded benchmarks related to international seasonal sell-in of category portfolio product, consumer engagement programs (ex: Strava), paid media programming, organic social and more.

• Continued collaboration and evolution on full funnel efforts to empower the path-to-purchase, driving consumer traffic, acquisition, retention and more.